As the EU moves toward full serialization compliance, with Italy and Greece joining in early 2025, this session will focus on the critical shift from meeting regulatory requirements to optimizing serialization processes. Attendees will gain insights into the latest updates in European serialization efforts, why aggregation is only a question of time, upcoming challenges like batch-related coding for primary packaging and recent developments. Additionally, the session will discuss the refinement of alert management systems at both the national and manufacturer levels, ensuring streamlined and efficient operations across the board. In this session, you will learn about:

• Latest developments in EU serialization efforts and their operational impact.
• Alert management systems are being optimized at both the national and manufacturer levels for improved efficiency.
• What is going on outside EU and what influence it could have.
• Shifting from a compliance-driven approach to proactive process optimization in serialization.