Robert is Co-founder and CEO of Goodly Innovations, the leading provider for team guidance systems for Pharma and Biopharma using AR and smart devices. The solution allows teams in manufacturing, packaging and beyond to execute complex processes with unrivaled precision, speed and quality.

The award-winning OptiworX® system is a dynamic multi-user, device agnostic process guidance system that lets team members collaborate with a devices that fits their needs best, from tablets to full Augmented Reality glasses.

The system is validated and has been specially developed to meet the industry specific needs and regulatory requirements of the pharmaceutical and biopharmaceutical industry and has been implemented internationally by several leading pharmaceutical corporations.

Goodly mission is to help Pharma and Biopharma manufacturing teams bring life-saving medicines to market faster, safer and more cost-effectively.

Goodly Innovations is a fast growing Industry 4.0 startup focused on Augmented Reality Applications for the regulated industries. Goodly manufacturer independent dynamic multi user AR team guidance system is an industry first and has already proven to significantly boost efficiency and quality in Pharma manufacturing and packaging.