Alf Goebel is a C-Level enterprise software sales, marketing and product executive, with strong operational experience specializing in high growth business in Europe and the US. He has extensive experience with Global Partnerships with SAP. He was a partner at Lupo Ventures and has held senior executive positions at a number of leading technology companies, including Snow Software, MSC Software and Software AG. He is resident in Silicon Valley and divides his time between Silicon Valley and Europe.

As the leading provider for Level 2 to Level 5 Item Level Serialization, advanco has been offering extensive, holistic and mission critical solutions in Track & Trace technology since 1981. It is now well into its second decade of providing leading solutions for the cross-industry serialization of products, with particular focus on the global pharmaceutical industry. Advanco's industry-leading software platform is known as ARC. This end-to-end solution works seamlessly through manufacturing, packaging, and along the entire supply chain, featuring Track & Trace. The software is customized to suit current and future needs, while optimizing existing customer systems. The ARC solution offers maximum flexibility, extremely high security and governmental compliance, without sacrificing quality standards. The result provides our customers with a significant competitive advantage.